UCSF Benioff Children's Hospital Real Patients Close to Home
At first light in the morning and at last light of the day, we photographed real UCSF Benioff Children’s hospital patients close to home. The images ran all over San Francisco as part of an integrated OOH campaign. It was the first time I shot an OOH campaign in the market I lived in. I don’t think seeing our images on billboards and full transit station dominations will ever get old.